jQuery - How to make clickable a var text placed in another var composed by more elements (var, checkbox)

I've made a var element (artwork_html) to append in a div (append_div):

This element is formed by: a checkbox with a value + class and a Name that contains text (text that comes from an array and is been modified replacing some parts of it).

var name;
var artwork_html = "";
name = value['artwork']['value'].replace("http://ift.tt/177k8UM", "");

artwork_html += "<div><b>" +'<input class=artworks_checkbox type=checkbox value='+ value['artwork']['value'] + '/>' + " " + name + "</b></div>";

$('#append_div').append(artwork_html);

That creates a checkbox and a text (the var name) like this:

 [] Primavera_(Botticelli)
 [] Nascita_di_Venere_(Botticelli)
 [] Bacco_(Caravaggio)

How can i click on the name firing a simple event

 alert("Name Clicked!");

thanks in advance