Kendo Checkbox check event

I am trying to catch the kendo checkbox event, but I couldn't get it work. I am sure I am missing something. As I spent more than an hour in this simple thing, I am very tired. Following is the code snippet.

HTML

<div class="bottomPadding row">
                    <div class="col-md-4 col-sm-4 col-xs-12 col">
                        <label>Send Activation Link</label>
                    </div>
                    <div class="col-md-6 col-sm-6 col-xs-12 col">
                        <input id="sendLink" type="checkbox" data-bind="checked: Account.IsLink" />
                    </div>
                </div>

And the JS code,

    $("#sendLink").click(function () {
  if (this.checked) {
    console.log("hit");
  }
});

Please correct me where I did mess.